Stoke Newington Florist Privacy Policy

Introduction

At Stoke Newington Florist, we are committed to safeguarding your privacy and ensuring that your personal data is handled responsibly and transparently. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you place orders with us from Stoke Newington and the surrounding districts. Our practices are fully compliant with the General Data Protection Regulation (GDPR).

Scope of This Policy

This Privacy Policy applies to all customers who place orders with Stoke Newington Florist, whether in person, via our website, or through other order channels, within Stoke Newington and the surrounding districts. By placing an order with us, you agree to the terms outlined in this policy.

Personal Data We Collect

We collect only the personal data that is necessary for us to process your order and provide our services effectively. The types of data we may collect include:

• Full name
• Contact details (such as postal address and telephone number)
• Email address (if provided)
• Order details and delivery instructions
• Payment details (handled by third-party payment processors; we do not store card numbers)
• Recipient’s name and delivery address
• Any message or personal note to be included with your order
• Communications you send to us (such as feedback or complaints)

Lawful Basis for Processing

Under the GDPR, we must have a valid lawful basis to process your personal data. For Stoke Newington Florist, the lawful bases we rely on include:

• Contractual necessity: We process your information to fulfill our contract to deliver floral arrangements as ordered.
• Legitimate interest: We may use your information to enhance the quality of our services, prevent fraud, and manage our business operations.
• Legal obligation: We may retain certain information as required by law (e.g., for tax and accounting purposes).

How We Use Your Data

Your personal information is used solely to process your order, arrange delivery, communicate with you about your purchase, and provide customer service. We may also use information in an aggregated and anonymized form for business analysis and improvements to our services. We do not use your personal information for unsolicited marketing communications without your explicit consent.

Retention of Your Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including any legal or regulatory requirements. Typically, order and transaction details are retained for up to seven years to comply with tax and accounting obligations. After this retention period, your personal data will be securely deleted or anonymized so that it can no longer be linked to you.

Data Processors and Third Parties

Stoke Newington Florist uses trusted third-party processors to help deliver our services. These may include:

• Payment processing companies to securely handle financial transactions (we do not retain full payment card details)
• Delivery couriers for the safe and efficient delivery of your orders
• IT service providers who support our website and communications systems

All third-party service providers are contractually obligated to protect your personal data and are only permitted to use it under our instruction, in compliance with the GDPR. We never sell or rent your personal data to third parties.

Your Data Protection Rights

Under the GDPR, you have specific rights regarding your personal data held by Stoke Newington Florist. These include:

• Access: You have the right to request access to the personal data we hold about you.
• Rectification: You can request that we correct any inaccurate or incomplete personal information.
• Erasure: You have the right to request the deletion of your personal data under certain circumstances.
• Restriction: You can ask us to restrict how we process your data in specific situations.
• Data portability: You have the right to receive your data in a commonly used machine-readable format.
• Objection: You can object to our processing of your data based on legitimate interests.

If you wish to exercise any of these rights, please contact us using the details provided on our website or in-store. We may need to verify your identity before we can process your request, in order to protect your privacy and security.

Data Security

We take data security seriously and implement a range of technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. This includes secure storage systems, restricted access to sensitive data, and encryption of payment details handled by our payment service providers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data processing practices or legal requirements. Any changes will be published on our website and will take effect immediately upon posting. We recommend reviewing this Policy periodically to stay informed of how your data is being protected.

Contact and Queries

If you have any questions or concerns about this Privacy Policy, or how your personal data is processed, please get in touch with us at Stoke Newington Florist by using the contact details provided on our ordering platforms or in-store. We are committed to protecting your privacy and will respond promptly to any enquiries or requests regarding your data protection rights.